Updated: Mar 7
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Over the last ten years, microneedling has taken the beauty world by storm. These treatments are listed in the services of nearly every fashionable beauty salon and day spa in the country under the names derma roller, microneedling, or skin needling.
Microneedling is the insertion of extremely fine and short needles into the skin, typically to increase collagen production or transdermal absorption of cosmetic or medical applications.
Microneedling has been extensively researched as an alternative method of drug delivery for the pharmaceutical industry as well as a quick way to induce collagen production in scarring and simple anti-aging treatments. As a result, there has been a substantial body of research into its efficacy.
This service is typically charged by aestheticians for $200 to $250 per treatment. The treatment is slightly more expensive than an acupuncture treatment. Depending on the company that supplies you, a good quality natural before and aftercare serum combined with a good quality roller may cost around $90. As you can see, when introduced to your clinic with relatively low stock costs compared to other cosmetic treatments, this still results in very good profit margins.
The uses of microneedling
Microneedling is now widely used to treat scars, particularly acne scars, as well as gynaecological scars, visible signs of aging, stretch marks, cellulite, and hair restoration. Furthermore, it can be used on a wide range of body parts. The face is the most commonly treated area, but it can also be used to treat aging signs on the hands, décolletage, arms, breasts, and lower body.
Adding microneedling to your practice
To start, you will need to decide which treatments you plan to incorporate into your menu of services. The most popular treatments in order are anti-aging facial treatments, scarring, and then stretch marks so this is a good place to start. You will need slightly different needle lengths. A 0.5mm for the face, 0.75 mm for light acne scars, and 1.5mm for deep stretch marks. You will then need a pretreatment and aftercare serum.
I strongly advise you to work with a natural, preferably organic, serum supplier. It is what most customers expect from an acupuncture clinic and provides you with a competitive advantage and point of differentiation over most beauty clinics.
You can get started with as few as three rollers and the necessary serums for as little as $250.
Benefits of microneedling
Photo by Wix
Treating a wide range of skin issues
Do you have any clients who are particularly concerned about fine lines and wrinkles? What about hyperpigmented clients? Scars from acne? Previously, a variety of devices were required to achieve improvements for various skin concerns, but microneedling truly addresses a wide range of the most common skin concerns from clients.
Yes, sterile needles are piercing the skin, but microneedling is still considered minimally invasive. Some clients are able to tolerate low depths without numbing agents, while others prefer to be completely numb. What's better? The procedure requires very little downtime. Clients are frequently pink for a few hours after the procedure and may experience minor flaking a few days later. Unlike some laser treatments, which have a longer downtime, they can resume their normal activities after 24 hours.
High return on investment
Yes, you will need to purchase a device; however, most devices will allow you to quickly recoup your investment. The cost per treatment is relatively low depending on your device, which means more profit for you. If you use a growth factor product, such as AnteAGE, you can charge more for your service.
Because most treatments are done in a series, the results of needling are amazing, and it also allows you to build a relationship with your clients. You can work on different areas of the face and body (add on a hand treatment with a full face for a promotion idea). Working closely under the eyes (within the orbital bone) can also help with darkness, crow's feet, and fine lines.
A more natural approach
Microneedling creates micro-wounds and triggers the body's natural healing response, which aids in the formation of collagen. This could be a more natural alternative for clients who aren't ready to see a medical professional for filler or Botox. It is also an alternative to chemical peels for those with product allergies or sensitivities.
Market your microneedling
When it comes to marketing and presenting these treatments, don't be afraid to visit your local cosmetic clinic for inspiration. Marketing is something that good cosmetic clinics excel at, and it never hurts to learn from an expert. Examining their prices will also assist you in determining how much to charge. Make sure your prices are competitive, but don't always try to undercut the competition.
Choosing the best aesthetics training
Training is essential for any career in the medical industry, including aesthetics. Because the health and beauty industry is expanding, it is critical that cosmetic laser technicians and injectors have the necessary training and are up to date on the latest treatments and industry trends.
Training is essential whether you are an experienced medical professional looking to advance your skills or you are new to the industry. It is critical to find a course that not only meets your learning objectives but also provides adequate hands-on training for a well-rounded learning experience.
One feature that distinguishes International Business Association for Nurses, I.B.A.N., from other medical aesthetics schools is that we ensure that you get the most out of your educational experience!
Starting your own medical aesthetic business
I.B.A.N. gives you a head start when it comes to starting your medical aesthetic training by providing a complete done-for-you service to get you started. We are there for you every step of the way, from the early stages of setting up your medical aesthetic business to legal diligence to give you the best start possible when learning exactly how to become an IV hydration nurse.
One- or two-day training courses in the field of medical aesthetics can provide you with basic skills and a foundation on which to build.
Do you want to play a more active role in the establishment of your medical aesthetics business? We can also assist with that! When starting your business, We exclusively offer you the Medical Aesthetics & IV Hydration Skills Workshop, a one-day skills and demonstration workshop, for licensed healthcare professionals who want to learn medical aesthetics techniques and much more but do not have the time to attend a lengthy course. Schedule your seat now!